As a typical Global trade association GENA conducts the following activities:

  • Leadership: providing a robust governance framework and a strong team to gather and represent views and do the follow-up.
  • Public Affairs: keeping abreast of the regulatory framework, making timely decisions on common positions, creating consensus, building coalitions, adapting to new conditions and always behaving ethically and transparently.
  • Communications: creating a communications infrastructure, mastering digital communications, delivering rapid response media capabilities, stakeholder engagement, timely internal communications, well-managed events, and visually appealing materials.
  • Adding value: Developing influence, information and intelligence, industry promotion, standards and best practices.

GENA’s value proposition is built around three main pillars:


GENA members support business efficiency and innovation, whilst at the same time supporting important public agenda goals (tax efficiency, environmental efficiency and social responsibility).


GENA offers a unique knowledge centre for matters related to e-invoicing through the publication of news, white papers, statistics,... and through an educational offering for industry entrants.


GENA offers its members an Interoperability Framework for seamless business cooperation and facilitates networking and learning amongst members through virtual and face-to-face meetings.

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