Who is who?

Executive Committee

The Executive Committee consists of the Chair, the Vice Chair and up to 9 further members elected by the General Assembly for a two year term of office. 

The Working Groups do the “heavy lifting” in the association. They are organized around different themes (WG page). 

  • Ahti Allikas

    Ahti Allikas


    Head of Partners and Networks
    GENA EC Member
  • William Drakos

    William Drakos


    Managing Director
    GENA Invoice Finance WG Chair
  • Ken Clark

    Ken Clark


    Product Marketing Director
    GENA EC Member
  • Ruud van Hilten

    Ruud van Hilten


    Director, e-Invoicing Compliance
    GENA Public Policy & Compliance WG Chair
  • Heikki Malkamäki

    Heikki Malkamäki

    Visma Solutions

    Development Leader
    GENA EC Member
  • Claire Boillee

    Claire Boillee


    E-Business Presales Director
    GENA EC Member
  • Christiaan van der Valk

    Christiaan van der Valk


    VP Strategy and Regulatory
    GENA Vice Chair
  • Michel Gilis

    Michel Gilis

    AdValvas Europe

    AdValvas Europe by Axway
    GENA Interoperability WG Chair
    Community Profile
  • Einar Geir Jónsson

    Einar Geir Jónsson


    General Manager
    GENA EC Member
  • Bengt Nilsson

    Bengt Nilsson

    Pagero Group AB

    GENA Chair
    Community Profile
  • Henrik Möller

    Henrik Möller

    B2BRouter Global S.L.

    Nordic Business Manager
    GENA EC Member
    Community Profile


The Secretariat runs the daily operations of the association

Regional Chapters

GENA creates strong links with national/regional e-invoicing service provider communities through Local and Regional Chapters.

  • Richard Luthardt

    Richard Luthardt

    VeR (E-Invoice Alliance Germany)

    Vice Chairman of the Board
    German Chapter (VeR) Liaison Agent
    Community Profile
  • Enrico Liverani

    Enrico Liverani

    Digital Technologies Società Benefit Srl

    Key Account & Consulting Director
    Italian Chapter Chair
  • Alex Pavel

    Alex Pavel


    Managing Director MEAA
    Middle East Chapter Chair
  • Flemming Christensen

    Flemming Christensen


    Product Manager
    Nordics Chapter Chair

Industry Partner Organizations

GENA holds close relationships with these organsiations.

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